I design the decisions,
not just the dashboards.
I'm Mark Cunningham, founder of Insights². For nineteen years, across four countries, I've helped organisations make the meaningful measurable — by working backwards from the decision, not forward from the data.
Cost savings
Attributable to SCB + JLL · independently validated
Industry awards
Industry recognition · 2016–2025
Reviews
What people say
Years in practice
Across data, technology, operations · four countries
Bio
Data always has a story to tell — most organisations just can't hear it above the noise. I help them cut through: not by adding more dashboards, but by working backwards from the decision that actually needs to be made.
Nineteen years across four countries — from a dairy co-op in Wellington to a global property firm in Singapore — have given me an unusual vantage point. I've sat inside finance and operations teams long enough to know that most data programmes fail for people reasons, not technical ones. The wrong person owns the KPI. The meeting runs forty-five minutes and the CFO still doesn't trust the number.
Passionate about data done right, and always happy to connect with people who care about the same things. Based in Singapore, working across APAC and EMEA.
Locations worked